Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

By Chan Kara   Ng Yu Leung   Luk Edwin K.  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14, Iss. 2, 2013-06 ,pp. : 167-179

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Representation of Older Adults in Malaysian Advertising

By  

The International Journal of Aging and Society, Vol. 6, Iss. 3, 2016-01 ,pp. : 1-16

Common Ground Publishing

Access to resources Recommend Favorite

Customer dissatisfaction among older consumers: a mixed-methods approach

By  

Ageing and Society, Vol. 36, Iss. 2, 2016-02 ,pp. : 420-441

Cambridge University Press

Access to resources Recommend Favorite

Celebrity and 'Meritocracy'

By Littler Jo  

Soundings, Vol. 26, Iss. 1, 2004-03 ,pp. : 118-130

Lawrence and Wishart

Access to resources Recommend Favorite

The Importance of Ease of Use, Usefulness, and Trust to Online Consumers: An Examination of the Technology Acceptance Model with Older Customers

By  

Journal of Organizational and End User Computing (JOEUC), Vol. 18, Iss. 3, 2006-07 ,pp. : 47-65

IGI Global_journal

Access to resources Recommend Favorite