Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Author: Chan Kara   Ng Yu Leung   Luk Edwin K.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.14, Iss.2, 2013-06, pp. : 167-179

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Abstract