The Effect of Online Communication on Corporate Brand Image

Publisher： IGI Global_journal

E-ISSN： 2156-1745|2|1|1-15

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.2, Iss.1, 2012-01, pp. : 1-15

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Brand Image Communication through Multicultural

By  

The International Journal of Knowledge, Culture, and Change Management: Annual Review, Vol. 11, Iss. 3, 2012-01 ,pp. : 85-98

Common Ground Publishing

Access to resources Recommend Favorite

The Mediating Effect of Brand Trust Between Online Customer Reviews and Willingness to Buy

By  

Journal of Electronic Commerce in Organizations (JECO), Vol. 11, Iss. 1, 2013-01 ,pp. : 22-42

IGI Global_journal

Access to resources Recommend Favorite

Differences and Similarities: Brand Trust Offline and Online

By  

International Journal of Online Marketing (IJOM), Vol. 6, Iss. 1, 2016-01 ,pp. : 54-82

IGI Global_journal

Access to resources Recommend Favorite

Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?

By  

International Journal of Online Marketing (IJOM), Vol. 6, Iss. 3, 2016-07 ,pp. : 50-61

IGI Global_journal

Access to resources Recommend Favorite

Practical reasoning in corporate communication with multiple audiences

By Palmieri Rudi   Mazzali-Lurati Sabrina  

Journal of Argumentation in Context, Vol. 6, Iss. 2, 2017-01 ,pp. : 167-192

John Benjamins Publishing Company

Access to resources Recommend Favorite