The Mediating Effect of Brand Trust Between Online Customer Reviews and Willingness to Buy

Publisher： IGI Global_journal

E-ISSN： 1539-2929|11|1|22-42

ISSN： 1539-2937

Source： Journal of Electronic Commerce in Organizations (JECO), Vol.11, Iss.1, 2013-01, pp. : 22-42

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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