The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies

Publisher: IGI Global_journal

E-ISSN: 2156-1745|2|3|39-51

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.2, Iss.3, 2012-07, pp. : 39-51

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Abstract