Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities: An Empirical Study of UK Companies

Publisher: IGI Global_journal

E-ISSN: 1548-114x|5|4|68-85

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.5, Iss.4, 2009-10, pp. : 68-85

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Abstract