Twitter as a Tool for Corporate Communication: Exploring Interactive Communication Patterns between Fortune 500 Companies and Twitter Users

Publisher： IGI Global_journal

E-ISSN： 2156-1745|3|4|68-83

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.3, Iss.4, 2013-10, pp. : 68-83

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