How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis

Publisher： IGI Global_journal

E-ISSN： 2155-6342|3|4|19-42

ISSN： 2155-6334

Source： International Journal of Social and Organizational Dynamics in IT (IJSODIT), Vol.3, Iss.4, 2013-10, pp. : 19-42

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