Influence of Opinion Leaders on Purchase Intention Using Social Network Analysis: The Case of Paid Mobile Apps

Publisher： IGI Global_journal

E-ISSN： 1935-567x|10|1|1-16

ISSN： 1935-5661

Source： International Journal of Information Communication Technologies and Human Development (IJICTHD), Vol.10, Iss.1, 2018-01, pp. : 1-16

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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