Online Social Media as a Driver of Buzz Marketing: Who’s Riding?

Publisher： IGI Global_journal

E-ISSN： 2156-1745|1|2|57-67

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.1, Iss.2, 2011-04, pp. : 57-67

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Adoption of Online Social Media Innovation: Who’s Inside the Spectrum?

By  

International Journal of E-Business Research (IJEBR), Vol. 9, Iss. 1, 2013-01 ,pp. : 21-35

IGI Global_journal

Access to resources Recommend Favorite

Online and social media recruitment

By Ladkin Adele   Buhalis Dimitrios  

International Journal of Contemporary Hospitality Management, Vol. 28, Iss. 2, 2016-02 ,pp. : 327-345

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Social Media Marketing in Luxury Retail

By  

International Journal of Online Marketing (IJOM), Vol. 5, Iss. 2, 2015-04 ,pp. : 18-36

IGI Global_journal

Access to resources Recommend Favorite

Marketing-Mix of Online Social Lending Websites

By  

Journal of Electronic Commerce in Organizations (JECO), Vol. 8, Iss. 3, 2010-07 ,pp. : 15-25

IGI Global_journal

Access to resources Recommend Favorite

E-Marketing on Online Social Networks and Ethical Issues

By  

International Journal of Online Marketing (IJOM), Vol. 2, Iss. 4, 2012-10 ,pp. : 1-14

IGI Global_journal

Access to resources Recommend Favorite