A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications

E-ISSN： 1947-9255|1|4|62-79

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.1, Iss.4, 2010-10, pp. : 62-79

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Market Orientation in Emerging Firms: Towards a More Rigorous Understanding of Entrepreneurial Marketing

International Journal of E-Entrepreneurship and Innovation (IJEEI), Vol. 1, Iss. 4, 2010-10 ,pp. : 1-21

IGI Global_journal

Access to resources Recommend Favorite

Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing

International Journal of Asian Business and Information Management (IJABIM), Vol. 9, Iss. 1, 2018-01 ,pp. : 23-38

IGI Global_journal

Access to resources Recommend Favorite

Determinants and Antecedents of Relationship Marketing Orientation: The Impact of Bank Ownership Style on the Bank’s Orientation towards Relationship Marketing

International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol. 1, Iss. 4, 2010-10 ,pp. : 22-43

IGI Global_journal

Access to resources Recommend Favorite

Internal marketing of attitudes in Caribbean tourism

By Crick Anne P

International Journal of Contemporary Hospitality Management, Vol. 15, Iss. 3, 2003-04 ,pp. : 161-166

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The New Approach to Assessing the Marketing Effectiveness of Korean Firms

By Yoon S-J.

Asia Pacific Journal of Management, Vol. 16, Iss. 2, 1999-08 ,pp. : 193-212

Springer Publishing Company

Access to resources Recommend Favorite