Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM?

Publisher: IGI Global_journal

E-ISSN: 1947-9255|1|1|48-68

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.1, Iss.1, 2010-01, pp. : 48-68

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Abstract