Exploring Online Transaction Self-Efficacy in Trust Building in B2C E-Commerce

Publisher: IGI Global_journal

E-ISSN: 1546-5012|21|1|37-59

ISSN: 1546-2234

Source: Journal of Organizational and End User Computing (JOEUC), Vol.21, Iss.1, 2009-01, pp. : 37-59

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract