An Examination of the Impacts of Brand Equity, Security, and Personalization on Trust Processes in an E Commerce Environment

Publisher： IGI Global_journal

E-ISSN： 1546-5012|21|1|1-36

ISSN： 1546-2234

Source： Journal of Organizational and End User Computing (JOEUC), Vol.21, Iss.1, 2009-01, pp. : 1-36

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