Product Choice and Channel Strategy for Multi-Channel Retailers

Publisher: IGI Global_journal

E-ISSN: 1548-114x|5|3|78-99

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.5, Iss.3, 2009-07, pp. : 78-99

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract