Publisher： IGI Global_journal
E-ISSN： 1548-1107|2|2|50-58
ISSN： 1548-1093
Source： International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), Vol.2, Iss.2, 2007-04, pp. : 50-58
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
By 2006, the distance education industry is predicted to be well beyond $33.6 billion (Merit Education, 2003). As with most markets, one of the keys to taking advantage of this growing market is customer satisfaction. Therefore, the greater the student satisfaction in a distance pro-gram, the more likely that program will be successful. This article identifies five key components of satisfaction for distance education programs. First, a viable list of potential indicators for student satisfaction is developed from the previous research that compares traditional education environments to distance education environments. A questionnaire was developed using these variables and administered to 341 distance students. The results revealed five constructs for student satisfaction in a distance education program (Martz Reddy, 2005). Using these factors as guidance, this paper extends those findings to provide some operational and administrative implications.
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