An Empirical Study of the Relationship of IT Intensity and Organizational Absorptive Capacity on CRM Performance

Publisher: IGI Global_journal

E-ISSN: 1533-7995|12|1|1-17

ISSN: 1062-7375

Source: Journal of Global Information Management (JGIM), Vol.12, Iss.1, 2004-01, pp. : 1-17

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Abstract

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