Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry

Author: Mohammad Abdul alem   Rashid Basri bin   Tahir Shaharuddin bin  

Publisher: Emerald Group Publishing Ltd

ISSN: 1757-9880

Source: Journal of Hospitality and Tourism Technology, Vol.4, Iss.3, 2013-09, pp. : 228-247

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