Optimal Selection of Business Managers for Integrated Marketing Communications Companies Using AHP and GRA

Publisher: IGI Global_journal

E-ISSN: 1947-9255|7|2|16-29

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.7, Iss.2, 2016-04, pp. : 16-29

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract