The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online
Publisher: IGI Global_journal
E-ISSN: 1947-9255|7|3|50-63
ISSN: 1947-9247
Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.7, Iss.3, 2016-07, pp. : 50-63
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Abstract