The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community: Evidence from an SME

Publisher: IGI Global_journal

E-ISSN: 1548-114x|13|1|25-43

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.13, Iss.1, 2017-01, pp. : 25-43

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract