Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions

Publisher: IGI Global_journal

E-ISSN: 1548-114x|10|2|1-22

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.10, Iss.2, 2014-04, pp. : 1-22

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract