Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions

E-ISSN： 1548-114x|10|2|1-22

ISSN： 1548-1131

Source： International Journal of E-Business Research (IJEBR), Vol.10, Iss.2, 2014-04, pp. : 1-22

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

eBay in the Economic Literature: Analysis of an Auction Marketplace

By Hasker Kevin Sickles Robin

Review of Industrial Organization, Vol. 37, Iss. 1, 2010-08 ,pp. : 3-42

Springer Publishing Company

Access to resources Recommend Favorite

Engaging an army of planners: An eBay case study

By Baldwin Scott

Journal of Business Continuity & Emergency Planning, Vol. 8, Iss. 1, 2014-09 ,pp. : 41-48

Henry Stewart Publications

Access to resources Recommend Favorite

The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community: Evidence from an SME

International Journal of E-Business Research (IJEBR), Vol. 13, Iss. 1, 2017-01 ,pp. : 25-43

IGI Global_journal

Access to resources Recommend Favorite

Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel Environment: Evidence from a Catalog Retailer in the German-Speaking World

Journal of Electronic Commerce in Organizations (JECO), Vol. 4, Iss. 4, 2006-10 ,pp. : 29-51

IGI Global_journal

Access to resources Recommend Favorite

Threats to brand integrity in the hospitality sector: evidence from a tourist brand

By Mangan Emir Collins Alan

International Journal of Contemporary Hospitality Management, Vol. 14, Iss. 6, 2002-09 ,pp. : 286-293

Emerald Group Publishing Ltd

Access to resources Recommend Favorite