Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions
Publisher: IGI Global_journal
E-ISSN: 1548-114x|10|2|1-22
ISSN: 1548-1131
Source: International Journal of E-Business Research (IJEBR), Vol.10, Iss.2, 2014-04, pp. : 1-22
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Abstract