The Antecedents and Consequences of Affordable Value Innovations for Emerging Markets

Publisher： John Wiley & Sons Inc

E-ISSN： 1540-5885|32|1|65-79

ISSN： 0737-6782

Source： JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol.32, Iss.1, 2015-01, pp. : 65-79

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