Effects of Product Option Framing and Temporal Distance on Consumer Choice: The Moderating Role of Process versus Outcome Mental Simulations

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|33|10|856-863

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.33, Iss.10, 2016-10, pp. : 856-863

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