Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|33|10|864-874

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.33, Iss.10, 2016-10, pp. : 864-874

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract