Relationships between the Advertising Appeal and Behavioral Intention: The Mediating role of the Attitude towards Advertising Appeal

Publisher： Edp Sciences

E-ISSN： 2261-2424|33|issue|00022-00022

ISSN： 2261-2424

Source： SHS Web of Conferences, Vol.33, Iss.issue, 2017-02, pp. : 00022-00022

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