Effectiveness of celebrity endorsement of a political candidate among young voters

Publisher: Scientific Journal Publishers

E-ISSN: 1179-6391|45|9|1425-1436

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.45, Iss.9, 2017-10, pp. : 1425-1436

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract