Effect of celebrity endorsement in marketing of musicals: Poster versus social networking site

Publisher： Scientific Journal Publishers

E-ISSN： 1179-6391|44|8|1243-1254

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.44, Iss.8, 2016-09, pp. : 1243-1254

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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