Self-Evaluative Shopping/Consumption Motives: Identifying Differences in the U.S. and China

Author: Wajda Theresa A.   Hu Michael Y.   Peng Cui Annie  

Publisher: Haworth Press

ISSN: 0891-1762

Source: Journal of Global Marketing, Vol.21, Iss.1, 2008-01, pp. : 49-62

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Abstract