Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region: Implications for Strategic Alliances

Author： Albaum Gerald Herche Joel Yu Julie Evangelista Felicitas Murphy Brian Poon Patrick

Publisher： Haworth Press

ISSN： 0891-1762

Source： Journal of Global Marketing, Vol.21, Iss.1, 2008-01, pp. : 63-78

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