Cultural Values in Advertisements to the Chinese X-Generation—Promoting Modernity and Individualism

Author： Zhang Jing   Shavitt Sharon  

Publisher： M. E. Sharpe Inc

ISSN： 0091-3367

Source： Journal of Advertising, Vol.32, Iss.1, 2003-04, pp. : 23-33

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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