Journal of Advertising

Publisher： M. E. Sharpe Inc

Founded in： 1972

Total resources： 3

E-ISSN： 1557-7805

ISSN： 0091-3367

Subject： F7 Trade Economy

Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of Advertising

Menu

Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines - Vehicle Versus Message Reach and Frequency

By Lancaster Alyse R.,Lancaster Kent M. in (2003)

Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp. 69-76

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor

By Cline Thomas W.,Altsech Moses B.,Kellaris James J. in (2003)

Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp. 31-45

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

A Test of Ad Appeal Effectiveness in Poland and The United States - The Interplay of Appeal, Product, and Culture

By Lepkowska-White Elzbieta,Brashear Thomas G.,Weinberger Marc G. in (2003)

Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp. 57-66

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

Firing Advertising Agencies - Possible Reasons and Managerial Implications

By Kulkarni Mukund S.,Vora Premal P.,Brown Terence A. in (2003)

Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp. 77-86

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory

By Lowrey Tina M.,Shrum L. J.,Dubitsky Tony M. in (2003)

Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp. 7-17

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events

By Ruth Julie A.,Simonin Bernard L. in (2003)

Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp. 19-30

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

Food For Health - The Use Of Nutrient Content, Health, and Structure/function Claims In Food Advertisements

By Parker Betty J. in (2003)

Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp. 47-55

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

On the Use of Time Expressions in Promoting Product Benefits—The Metaphoric and the Literal

By Spears Nancy in (2003)

Journal of Advertising , Vol. 32, Iss. 2, 2003-06 , pp. 33-44

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

From the Editor

By Laczniak Russell N. in (2003)

Journal of Advertising , Vol. 32, Iss. 2, 2003-06 , pp. 5-5

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

Party Bias in Political-Advertising Processing—Results from an Experiment Involving the 1998 Taipei Mayoral Election

By Chang Chingching in (2003)

Journal of Advertising , Vol. 32, Iss. 2, 2003-06 , pp. 55-67

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

Previous 1 2 3 Next Display item(s) per page Total 21 item(s)