Author: Ogunyinka Ebenezer O. Marsh Thomas L.
Publisher: Haworth Press
ISSN: 0897-4438
Source: Journal of International Food & Agribusiness Marketing, Vol.18, Iss.1-2, 2006-07, pp. : 125-149
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Abstract
This study investigates consumer demand for different meat types in Nigeria from 1961 to 1999, as well as the differentiating impacts across meat types from a Structural Adjustment Program designed to initiate market activity and other structural changes. Results indicate that beef and mutton are more price elastic than pork or poultry. Beef is a luxury good, while both pork and poultry are inelastic and normal goods. Mutton is an inelastic and inferior good. Tests for weak separability indicate that only pork is found not to be separable from other meat types. Pricing and market segmentation strategies are more likely to be successful for Nigerian beef products relative to other meat types.
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