Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?

E-ISSN： 1479-1838|14|5|317-324

ISSN： 1472-0817

Source： JOURNAL OF CONSUMER BEHAVIOUR, Vol.14, Iss.5, 2015-09, pp. : 317-324

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?

JOURNAL OF CONSUMER BEHAVIOUR, Vol. 1472-0817, Iss. 5, 2015-09 ,pp. : 317-324

John Wiley & Sons Inc

Access to resources Recommend Favorite

How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

PSYCHOLOGY & MARKETING, Vol. 32, Iss. 12, 2015-12 ,pp. : 1133-1147

John Wiley & Sons Inc

Access to resources Recommend Favorite

Role of customer orientation in an integrative model of brand loyalty in services

By Ha Hong-Youl

The Service Industries Journal, Vol. 30, Iss. 7, 2010-07 ,pp. : 1025-1046

Routledge Ltd

Access to resources Recommend Favorite

EXCHANGE RATE PASS-THROUGH IN AN INTERNATIONAL DUOPOLY MODEL WITH BRAND LOYALTY

By CHANG BYOUNG-KY

International Economic Journal, Vol. 15, Iss. 1, 2001-0 ,pp. : 41-59

Routledge Ltd

Access to resources Recommend Favorite

Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

PSYCHOLOGY & MARKETING, Vol. 32, Iss. 12, 2015-12 ,pp. : 1191-1191

John Wiley & Sons Inc

Access to resources Recommend Favorite