New Ways to Understand the Digital Consumer Journey

E-ISSN： 2330-4448|2015|54|48-51

ISSN： 1567-3073

Source： Research World, Vol.2015, Iss.54, 2015-10, pp. : 48-51

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An old model for a new age: Consumer decision making in participatory digital culture

By Ashman Rachel Solomon Michael R. Wolny Julia

Journal of Customer Behaviour, Vol. 14, Iss. 2, 2015-0 ,pp. : 127-146

Westburn Publishers Ltd

Access to resources Recommend Favorite

The ways companies really answer consumer complaints

By Ryngelblum Arnaldo L. Vianna Nadia W.H. Rimoli Celso A.

Marketing Intelligence & Planning, Vol. 31, Iss. 1, 2013-01 ,pp. : 54-71

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The ZMET method: using projective technique to understand consumer home choice

By Khoo-Lattimore Catheryn Thyne Maree Robertson Kirsten

The Marketing Review, Vol. 9, Iss. 2, 2009-05 ,pp. : 139-154

Westburn Publishers Ltd

Access to resources Recommend Favorite

'One brand, three ways to shop': situational variables and multichannel consumer behaviour

By Nicholson Michael Clarke Ian Blakemore Michael

The International Review of Retail, Distribution and Consumer Research, Vol. 12, Iss. 2, 2002-04 ,pp. : 131-148

Routledge Ltd

Access to resources Recommend Favorite

An investigation of the new generic consumer

By Herstein Ram Tifferet Sigal

Journal of Consumer Marketing, Vol. 24, Iss. 3, 2007-05 ,pp. : 133-141

Emerald Group Publishing Ltd

Access to resources Recommend Favorite