Talented people and strong brands: The contribution of human capital and brand equity to firm value

Publisher: John Wiley & Sons Inc

E-ISSN: 1097-0266|36|13|2122-2131

ISSN: 0143-2095

Source: STRATEGIC MANAGEMENT JOURNAL, Vol.36, Iss.13, 2015-12, pp. : 2122-2131

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Abstract