Constructing Customer‐based Museums Brand Equity Model: The Mediating Role of Brand Value

Publisher： John Wiley & Sons Inc

E-ISSN： 1522-1970|17|3|229-238

ISSN： 1099-2340

Source： INTERNATIONAL JOURNAL OF TOURISM RESEARCH, Vol.17, Iss.3, 2015-05, pp. : 229-238

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