Changes in CRM Approach: Refined Functional Blocks for Customer Creative Engagement in Services

Publisher： IGI Global_journal

E-ISSN： 1935-5696|8|1|45-57

ISSN： 1935-5688

Source： International Journal of Information Systems in the Service Sector (IJISSS), Vol.8, Iss.1, 2016-01, pp. : 45-57

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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