Author: Vidal David Fenneteau Hervé Paché Gilles
Publisher: Emerald Group Publishing Ltd
E-ISSN: 2052-1189|31|1|47-58
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.31, Iss.1, 2016-02, pp. : 47-58
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Abstract
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