Should I stay or should I go? Customers’ reactions faced with the deterioration of a business relationship

Author: Vidal David   Fenneteau Hervé   Paché Gilles  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 2052-1189|31|1|47-58

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.31, Iss.1, 2016-02, pp. : 47-58

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Abstract