Scale development and validation for DART model of value co-creation process on innovation strategy

Author： Taghizadeh Seyedeh Khadijeh   Jayaraman Krishnaswamy   Ismail Ishak   Rahman Syed Abidur  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2052-1189|31|1|24-35

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.31, Iss.1, 2016-02, pp. : 24-35

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