The co-creation process in the development of nostalgic new products

Author： Errajaa Karim   Partouche Judith   Dutot Vincent  

Publisher： Emerald Group Publishing Ltd

ISSN： 1460-1060

Source： European Journal of Innovation Management, Vol.16, Iss.4, 2013-09, pp. : 440-458

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer co-creation and new product development: a case study in the food industry

By Filieri Raffaele  

Marketing Intelligence & Planning, Vol. 31, Iss. 1, 2013-01 ,pp. : 40-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Scale development and validation for DART model of value co-creation process on innovation strategy

By Taghizadeh Seyedeh Khadijeh   Jayaraman Krishnaswamy   Ismail Ishak   Rahman Syed Abidur  

The Journal of Business and Industrial Marketing, Vol. 31, Iss. 1, 2016-02 ,pp. : 24-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The mechanisms of value co-creation

By Saarijärvi Hannu  

Journal of Strategic Marketing, Vol. 20, Iss. 5, 2012-08 ,pp. : 381-391

Routledge Ltd

Access to resources Recommend Favorite

Defective co-creation

By GreerDominique A.School of Advertising   Marketing and Public Relations   Queensland University of Technology   Brisbane   Australia  

European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. : 238-261

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service co-creation and value realisation

By Hilton Toni   Hughes Tim   Chalcraft David  

Journal of Marketing Management, Vol. 28, Iss. 13-14, 2012-12 ,pp. : 1504-1519

Routledge Ltd

Access to resources Recommend Favorite