Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets

Author: Lu Qiang Steven   Pattnaik Chinmay   Shi Mengze  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-6070|54|1|107-129

ISSN: 0025-1747

Source: Management Decision, Vol.54, Iss.1, 2016-02, pp. : 107-129

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract