What can social marketing learn from Dirichlet theory patterns in a physical activity context?

Author: Australia Naomi Gruneklee Griffith University Brisbane   Rundle-Thiele Sharyn   Kubacki Krzysztof  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-8049|34|1|41-60

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.34, Iss.1, 2016-02, pp. : 41-60

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Abstract