The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation

Publisher： IGI Global_journal

E-ISSN： 2156-1745|5|4|60-83

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.5, Iss.4, 2015-10, pp. : 60-83

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