Components of Consumer Factor and Its Influence on Attitude of the Student Online Shopping Community: Consumer Factor and Its Influence on Attitude

Publisher： IGI Global_journal

E-ISSN： 2156-1745|8|3|36-51

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.8, Iss.3, 2018-07, pp. : 36-51

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