Exploring the Mediating and Moderating Role of Services Marketing Strategy and Safety and Security Measures in the Tourism Industry

Publisher: IGI Global_journal

E-ISSN: 1947-9255|7|1|1-26

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.7, Iss.1, 2016-01, pp. : 1-26

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract