The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers: An Application of the Social Identity Approach to Website Design

Publisher： IGI Global_journal

E-ISSN： 1937-9641|5|1|17-36

ISSN： 1937-9633

Source： International Journal of E-Adoption (IJEA), Vol.5, Iss.1, 2013-01, pp. : 17-36

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