An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

Publisher： IGI Global_journal

E-ISSN： 2156-1745|4|3|1-13

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.4, Iss.3, 2014-07, pp. : 1-13

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An Empirical Study to Identify the Factors Influencing the Customer Satisfaction of ATMs in India

By  

International Journal of Strategic Decision Sciences (IJSDS), Vol. 4, Iss. 4, 2013-10 ,pp. : 25-40

IGI Global_journal

Access to resources Recommend Favorite

SMS Banking: An Exploratory Investigation of the Factors Influencing Future Use

By  

International Journal of E-Services and Mobile Applications (IJESMA), Vol. 2, Iss. 3, 2010-07 ,pp. : 19-43

IGI Global_journal

Access to resources Recommend Favorite

An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India

By  

International Journal of Online Marketing (IJOM), Vol. 8, Iss. 1, 2018-01 ,pp. : 55-79

IGI Global_journal

Access to resources Recommend Favorite

Attitudes and Work Environment Factors Influencing the Information Technology Professionals’ Work Behaviors

By  

International Journal of Human Capital and Information Technology Professionals (IJHCITP), Vol. 4, Iss. 4, 2013-10 ,pp. : 46-65

IGI Global_journal

Access to resources Recommend Favorite

Factors Influencing Dependency on Smartphone and the Impact on Purchase Behaviour: An Empirical Research

By  

International Journal of E-Business Research (IJEBR), Vol. 13, Iss. 2, 2017-04 ,pp. : 79-92

IGI Global_journal

Access to resources Recommend Favorite