An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India

Publisher: IGI Global_journal

E-ISSN: 2156-1745|8|1|55-79

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.8, Iss.1, 2018-01, pp. : 55-79

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Abstract