A Cross-Cultural Study of Relationship Proneness and Its Implications for Relationship Marketing

Publisher: IGI Global_journal

E-ISSN: 1947-9255|2|3|57-78

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.2, Iss.3, 2011-07, pp. : 57-78

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Abstract